Web Experience · 2024
Meridian Studio for Meridian Interiors
An immersive product configurator that turned a catalogue into a revenue channel.
- 2.3x
- Conversion
- 2.4MB
- Scene payload
- 98
- Lighthouse
The challenge
A luxury furniture brand needed customers to understand material and finish combinations online, but their existing gallery converted at a third of showroom rates.
What we did
Authored a WebGL configurator with physically-based materials under a 2.4MB payload budget.
Generated marketing renders from the same scene graph, removing a photography cycle.
Added a reduced-motion and no-WebGL path built on pre-rendered image sequences.
Wired configuration state directly into the commerce checkout.
The outcome
Online conversion rose 2.3x, and the configurator now generates the brand’s campaign imagery as a by-product.